24 Effective Marketing Tactics and Planning Tips

Are you seeking ways to improve your marketing strategies?

In today’s rapidly evolving digital environment, knowing and applying key marketing tactics can greatly influence your brand’s reach and success.

This guide provides a detailed look at 24 vital marketing strategies, accompanied by practical planning tips, to help you manage the complexities of modern marketing.

What is a tactic in marketing?

A tactic in marketing is a specific action designed to achieve a particular marketing goal. It’s more focused and practical than broader strategies, which define overall objectives. Tactics involve direct activities such as launching social media campaigns, sending targeted emails, applying SEO techniques, or organizing promotional events. These steps are measurable and directly contribute to achieving the business’s marketing objectives.

24 Examples of Marketing Tactics

Influencer marketing
Display marketing
Marketing
Reward your loyal customers
Search marketing
Social media
Capture more email subscribers
Embrace personalization
Engage store visitors with live chat
Get people to try new products
Get sponsorships
Referrals
Upsell your products
Sales
Behavioural targeting
Public Relations
Email
Inform consumers about products and prices
Integrate Instagram
Launch a facebook store
Optimize for mobile
Reduce abandoned carts
Retargeting
Send wishlist reminder emails

Now let’s discuss below in detail 24 effective marketing tactics that can elevate your business’s outreach and sales.

1. Influencer Marketing

Partner with influencers who can authentically represent your brand and reach a broader audience through their established social media presence.

Influencer Marketing Example

A skincare brand partners with beauty influencers on Instagram to create video tutorials using their products.

2. Display Marketing

Use visually appealing banner ads on relevant websites to capture the attention of potential customers and drive traffic back to your site.

Display Marketing Example

An online bookstore uses banner ads on literary blogs to promote new releases and seasonal discounts.

3. Reward Your Loyal Customers

Implement loyalty programs that offer rewards, discounts, or exclusive deals to frequent customers to encourage repeat business.

Reward Your Loyal Customers Example

A coffee shop offers a loyalty card that gives customers a free drink after every ten purchases.

4. Search Marketing

Invest in search engine marketing (SEM) and search engine optimization (SEO) to improve your visibility in search engine results and attract more organic traffic.

Search Marketing Example

A local gym uses Google Ads to target individuals searching for fitness classes in their area.

Create and share engaging content on platforms like Facebook, Twitter, and Instagram to build your brand’s community and interact directly with customers.

Social Media Marketing Example

A pet food brand hosts a photo contest on Facebook where participants share pictures of their pets to win a year’s supply of pet food.

Related:

6. Capture More Email Subscribers

Offer incentives like discounts or free downloads to visitors in exchange for signing up for your email list, expanding your reach for future campaigns.

Capture More Email Subscribers Example

An online fashion retailer offers a 10% discount on the first purchase when customers sign up for their newsletter.

7. Embrace Personalization

Tailor your marketing messages based on user behavior and preferences to increase relevance and engagement.

Embrace Personalization Example

An e-commerce store displays personalized product recommendations based on the browsing history of its visitors.

8. Engage Store Visitors with Live Chat

Implement live chat on your website to provide immediate assistance to visitors, helping convert them into customers by answering queries in real-time.

Engage Store Visitors with Live Chat Example

A technology retailer uses live chat on their website to help customers make informed decisions about electronic purchases.

9. Get People to Try New Products

Offer free samples or trials of new products to get customers interested and provide a risk-free way to experience your offerings.

Get People to Try New Products Example

A cosmetics company sends mini samples of a new foundation shade with every order.

10. Get Sponsorships

Sponsor events, webinars, or podcasts that align with your brand values to gain exposure and associate your brand with positive experiences.

Get Sponsorships Example

A sports drink brand sponsors a popular marathon, providing participants with beverages during the race.

11. Referrals

Encourage satisfied customers to refer friends and family through referral marketing programs that reward both the referrer and the new customer.

Referrals Example

A subscription service offers existing customers a free month for every friend they refer who signs up.

12. Upsell Your Products

Create opportunities to showcase premium products or add-ons during the purchase process to increase the average order value.

Upsell Your Products Example

An online furniture store suggests a matching ottoman at checkout when a customer buys a recliner.

13. Sales Promotions

Run limited-time promotions or flash sales to create urgency and boost sales during slow periods.

Sales Promotions Example

An electronics retailer offers a “buy one, get one half off” deal on all video games for a limited time.

14. Behavioural Targeting

Use customer data to create targeted advertising that reflects the interests and behaviors of your audience, improving ad effectiveness.

Behavioural Targeting Example

A travel agency shows ads for discounted flights and hotels to users who recently searched for vacation destinations.

15. Public Relations

Generate positive media coverage through press releases, public appearances, or community engagements to build brand credibility.

Public Relations Example

A new restaurant hosts a free tasting event for local food bloggers and journalists to generate positive reviews.

16. Email Marketing

Develop targeted email campaigns that send tailored messages to different segments of your audience based on their interactions with your brand.

Email Marketing Example

A gardening supply store sends monthly gardening tips and exclusive coupons to their email subscribers.

17. Inform Consumers About Products and Prices

Maintain clear and up-to-date information on your website and through other channels about your products and pricing to aid in customer decision-making.

Inform Consumers About Products and Prices Example

A car dealership updates its website and social media pages regularly with detailed information on new models and pricing options.

18. Integrate Instagram

Leverage Instagram’s visual platform to showcase products, tell your brand’s story, and connect with a visually engaged audience.

Integrate Instagram Example

A fashion designer uses Instagram Stories to give followers a behind-the-scenes look at their latest collection.

19. Launch a Facebook Store

Utilize Facebook’s integrated shopping features to allow customers to browse and purchase products directly from your Facebook page.

Launch a Facebook Store Example

A handmade jewelry shop sets up a Facebook store to make it easier for customers to browse and buy directly from their Facebook page.

20. Optimize for Mobile

Ensure your website and all digital content are optimized for mobile devices to improve user experience and accommodate on-the-go browsing.

Optimize for Mobile Example

A news outlet redesigns its website to ensure it is responsive and provides an optimal viewing experience on mobile devices.

21. Reduce Abandoned Carts

Implement strategies such as cart abandonment emails or checkout process optimization to reduce the number of customers who leave without completing their purchase.

Reduce Abandoned Carts Example

An online grocery store sends an email reminder to customers who leave their shopping cart with items still in it, offering a small discount to complete the purchase.

22. Retargeting

Use retargeting ads to re-engage visitors who left your site without making a purchase, reminding them of what they’ve left behind and enticing them to return.

Retargeting Example

After visiting a website for outdoor gear but leaving without purchasing, a customer sees ads for the gear they viewed when browsing other websites.

23. Send Wishlist Reminder Emails

Send emails reminding customers of items they have added to their wishlist but haven’t purchased, potentially triggering a sale.

Send Wishlist Reminder Emails Example

An online bookstore sends out reminder emails about books added to users’ wishlists during major sales.

24. Community Building

Focus on creating and fostering a community around your brand, whether through social media, dedicated forums, or regular community events, to increase customer loyalty and engagement.

Community Building Example

A video game company creates an online forum where gamers can discuss strategies, share experiences, and participate in exclusive beta tests.

Now What do you call marketing tactics?

Marketing tactics, also known as marketing strategies, are the specific actions a brand takes to promote its products or services to the target audience and achieve its goals. These tactics include marketing techniques, marketing methods, or marketing activities, each highlighting the practical steps executed within the overall marketing plan. Read our previous blog and learn what are some of the common marketing tactics credit card companies use to market to young adults?

24 Effective Marketing Tactics and Planning Tips

What is a tactic in marketing?